G.A.V. - Graphic Art's Venture

The art of graphic design is a form of visual communication using text and images to:

•	present information
•	promote a message
•	advertise a product

Graphic design embraces a range of cognitive skills that apply in communication design and fine art, as well crafts including typography, image development and page layout.

Graphic design is traditionally applied to static media, such as books, magazines and brochures.

But, since the advent of computers, graphic design is now also utilised in electronic media - often referred to as interactive design, or multimedia design.

Graphic designer -a term that was first coined in the 20th century- must balance between the blurring distinction and over-lapping of creative expression and technical process required to realize his final project:

•	In advertising art the ultimate objective is the sale of goods and services.
•	In communication the essence is to pass through the information.
•	In both ways graphic designer has to give form to ideas and express in the most outgoing and definite ways the message.